To encourage healthy and convenient living for the people.


To produce, distribute and sell excellent quality products with a constant commitment to using high grade material and complying with national and international standards.

Improve the quality of lives locally, nationally and internationally. Educating our society of the convenience of cooking using nonstick cookware and promote healthy living by using less oil when cooking.

Maintain and expand market leadership for nonstick cookware in Indonesia. Operate the company on a sustainable financial growth and increasing value to our shareholders. Develop and uplift the socioeconomic condition of Indonesia by expanding opportunities for personal development and career growth for our employees.