Brand

PT Maspion Teflon Division was set up in 1987 and it is a subsidiary of Maspion Group specializing in the manufacturing of non-stick aluminum cookware under the brand Maxim® among other brands.



Pioneer of Nonstick Cookware Manufacturer in Indonesia

Maxim® products use Teflon® non-stick coatings, a product of DuPont® which is a multinational company based in United States of America. Maxim® is the exclusive licensee for Teflon® coated cookware based in Indonesia.

The year 2012 marks the 25th year anniversary of excellent partnership between PT Maspion and PT DuPont Indonesia. Both companies are still engaged in ongoing product awareness, and product knowledge to support the growth of consumer acceptance towards nonstick cookware in the local market.



Market Leader

With more than 25 years of expertise in cookware manufacturing and the support of most recent technologically inclined manufacturing lines along with dedicated professionals, Maxim® products managed to penetrate the market and emerge as the market leader in non-stick coated cookware in Indonesia. The wide distribution channels employed by PT Maspion ensures that the company catches both the modern and traditional retailers.

Today, Maxim®-Teflon® is recognized as a household name for nonstick branded cookware in the Indonesian society and is synonymous with exceptional quality. The "Maxim®" brand received the "International Brand Award" in 2008 and the "Packaging Consumer Branding Award" in 2005.



World Player

Additionally, Maxim®-Teflon® products are now exported to other countries such as Kenya, Malaysia, Mauritius, Myanmar, Peru, the Philippines, Singapore, Thailand and Vietnam. The company continuously strives to expand the reach of Maxim® products to the rest of the world.